the procreation of advertising

Briefly, I'd like to address recent ad campaigns whose target audience is unclear. When children are the target we see bold and vivid color, playful music, and often cartoon inspired scenes. Women and mothers that are aimed at by advertisements seem to be approached by orderly, organized themes and visualizations. We can probably agree that the majority of commercials out there are aimed towards women who are probably the largest consumer audience out there. So when we want to freshen our spaces or seek out a new room fragrance, why is a computer animated octopus or elephant launching the product? Moreover, in Air Wick's plug-in room freshener commercial, how on earth does this elephant mother have a centipede for a son? It all makes no sense to me. Last I checked, none of these animals were domesticated, and some aren't even fit to live above water!